Now Featured at the Patheos Book Club
Follow You Follow Me
Why Social Networking is Essential to Ministry

By John Voelz

Book Excerpt

One of the criticisms ministry people have with Social Networking is that it can be addictive. It is always there, it is hard to get away from, and it can be exhausting.

I'm not going to lie. All this is potentially true.

I say "potentially true" because it has happened to me—and to my friends. But it doesn't have to be this way. We have also learned ways to protect ourselves and to make sure we are in control of the technology and not the other way around.

I was not good at this early on in my Social Networking escapades. My Twitter account and my Facebook account were set up to send me e-mails and text messages on my iPhone at all hours of the day. It was superfun at first. I heard from a ton of people I hadn't talked to in a while and met many new people from church. It was exhilarating. Then it got tough.

All of a sudden, I was always available. Always. And with messages and updates coming to me at all hours, I found myself asking questions in a way that I had never had to ask before. "Do I really care about this need?" "Do I know this person well enough to muster up sympathy?" "Is it my role to respond to this or to someone else's?" "How important is this thing that this person is making out to be an emergency?" "Do I send a message now or wait until morning?" "If I open this door, am I inviting this person to contact me at home like this all the time?"

At the church office if someone has a financial need we put the person through a process. There's an application, an interview, and a series of questions the individual must answer in order for us to best help her or him. There are certain days on which we look at these applications. There are people dedicated to it. These processes and boundaries are the same with many things at the church office: counseling, crisis management, staff meetings, which days reimbursements are made, days off, and what we can and can't do on a Sunday, for instance.

In the early days of Social Networking, everyone's role, the processes, and the boundaries all got mixed up. It was no one's fault. It was a learning process. Those who joined Social Networking platforms saw me as available to answer anything and free to meet any need at any time of the day. And they took advantage of it.

What do you do with the mom who sends you a Twitter message saying her baby has no food and Dad just walked out? What about the guy who is contemplating suicide and Facebook alerts you in the middle of the night? What about the person who just realized his need for Jesus and wants to talk to you about baptism at 9:00 p.m., when you just sat down with your spouse after a hard day?

Let's first realize that this is not a problem of the technology. The technology presents new questions that we have to answer for ourselves about time management and responsibility, for sure. But the issues of time management and responsibility stand on their own in multiple venues and stations of life.

There are boundaries and safeguards you can set up in Social Networking platforms, and preferences you can set in smartphone apps, to help minimize potential unhealthy fallout. And you need to know it doesn't have to be all-consuming. You have choices. You have routines. You have commitments. It's important to learn to manage Social Networking so that it doesn't manage you.