To our delight at Jubilee a few years ago a few different people who were visiting commented about our church, that it seemed to them to be “all about Jesus” rather than some other things church could be about. There is a song we have sung many times over the years that expresses the same idea “It’s All About You, Jesus”. So, when the leadership team couldn’t seem to find a fancy “mission statement” for the church, it was decided we would simply use the phrase “It’s all about Jesus” wherever such a statement would usually be. Somehow it seems appropriate, and Jesus is surely what every church should be all about.
I understand Mars Hill Church have been using the same catchphrase for quite a while, also. This summer they are taking it further, and having a series simply called “It’s All About Jesus” and why this concept defines them as a church. Looks interesting. Here is a video preview: https://www.youtube.com/watch?v=7vdmeuxz3zbp