What Makes Apple Apple?

It is sad that a true desire for excellence seems to be very rare today. We would do well to look at what we can learn from the most successful company of our era: Apple.  Here are some comparisons between the values Apple embodies, and those of  many companies today:

 

Be passionateBe rational
Lead, don’t followBe cautious
Aim to surpriseAim to satisfy
Be unreasonableBe practical
Innovate incessantlyInnovate when necessary
Sweat the detailsGet it mostly right
Think like an engineer and feel like an artistThink like an engineer and feel like an accountant

The bottom line: Apple’s unique success is a product of its unique values–which are uniquely innovation-friendly and customer-centric. . . Imagine if Apple’s passions were the norm rather than the exception. What if the world’s leading insurance company or publisher or bank or airline or hotel chain was driven by these ideals? What if you encountered them every time you talked to someone at the Internal Revenue Service or had to apply for a building permit? OK, now I’m hallucinating. But I still can’t help but dream of a world in which Apple has become a lot less exceptional because its core values have become a lot less exceptional. Apple may have patented a lot of things, but it hasn’t patented the values that made it, for a time at least, the world’s most successful company. Apple is proof positive that innovation matters now!

via What Makes Apple Apple | Management Innovation eXchange.

About Adrian Warnock

Adrian Warnock has been a blogger since April 2003, and part of the leadership team of Jubilee Church, London for more than ten years, serving alongside Tope Koleoso. Together they have written Hope Reborn - How to Become a Christian and Live for Jesus, published by Christian Focus.

Adrian is also the author of Raised With Christ - How The Resurrection Changes Everything, published by Crossway. Read more about Adrian Warnock or connect with him on Twitter, Facebook or Google+.

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