For decades churches have had difficulty engaging young men. Not only are guys under 30 underrepresented in worship services, they’re also largely absent from men’s events. The usual men’s ministry lineup of Bible studies, pancake breakfasts and annual retreats seems to hold little appeal.
So what does appeal to young men? Superheroes. Comic books, films and video games – young men can’t get enough of them.
Since the year 2000, more than 100 superhero films have been released in the United States. Young men under 30 are the key audience that drives ticket sales for these flicks. “The Avengers” was last summer’s biggest blockbuster, and “Iron Man 3” is already 2013’s biggest hit, generating more than $284 million in ticket sales in just two weeks.
After a very successful run in the 1940s and 50s, superhero films disappeared during the ’60s and ’70s. But the superhero genre returned strong with the release of Superman in 1978, and it’s been rolling ever since.
But why have superheroes made such an amazing comeback in our day? Stan Guthrie offers the following suggestions:
- Technology (computers, social media, enhanced graphics software) has made comics easier to produce and share.
- The phenomenon of extended adolescence has extended the attractiveness of comics as a pastime among many American adults.
- In an increasingly complex, morally confusing world, people are drawn to media that still promote the idea of good vs. evil—a common theme in comics.
- People want an escape from the grim and sometimes depressing news and events of the day.
- With the dumbing down of the population due to an increasingly ineffective public education system, people today have less ability and desire to read and to think deeply, making the relatively simple themes and plots of comic books that much more attractive.
- Despite (and perhaps because of) widespread cynicism in the culture, we still yearn for heroes.
Every one of Guthrie’s observations is true. But there’s a deeper reason men of this generation are so strongly drawn to superheroes:
- Every man longs to be a hero himself – but today’s society offers men very few opportunities for heroic behavior.
Travel back in time. For most of human history, every man was a warrior—literally. Men hunted dangerous beasts for survival. Rival bands frequently raided each other’s camps. Every man was expected to pick up his weapon and repel the invaders. In the age of agriculture, common farmers grabbed their implements and went to war to defend their homelands. The Old Testament is full of stories of kings mustering common men to fight the Caananites, the Ammonites, the Amalekites, and various other ites that threatened the nation of Israel.
But in the past 150 years the role of protector has gradually been taken away from common men and given to professionals. The wealth created by industrialization funded the rise of professional, full-time armies and navies. Municipalities established the first public, salaried police forces and fire departments in the mid-1800s.
Since most men no longer have the opportunity to be heroic, they turn to movies and video games for catharsis. Men spend billions to watch on-screen heroes perform the ancient script that’s written on their hearts. And ever since Super Mario rescued Princess Peach, video games have given men the rare opportunity to reprise their role of rescuer.
Furthermore, men just aren’t as necessary to society as they once were. Muscle power is out – brainpower is in. Male unemployment is at its highest levels since the Great Depression. Four-fifths of the job losses during the Great Recession fell upon men.
With the expansion of the social safety net, modern women can rely on the government instead of a man to provide and protect them. As divorce laws have loosened, women have become much less dependent on men, initiating 70% of all split-ups. Young men who grow up fatherless often absorb their mothers’ hatred and suspicion of men, and learn to despise the masculinity within themselves.
You would think church would be the perfect venue for men to engage in heroic acts. But unfortunately church is one of the places men feel particularly unneeded. It’s an institution dominated by women and their values. The majority of ministry opportunities involve childcare, study, cooking and music. Two kinds of men get the stage time in church – preachers and musicians. Men who lack these skills may think they have little to offer the typical congregation.
And finally, Christianity’s core message has shifted in the past fifty years. In the church I grew up in, the Gospel was a life-and-death proposition. Satan was a real adversary – more murderous and deranged than The Joker. Jesus was portrayed as a hero who came to vanquish this enemy and save the world from hell.
But today’s gospel is no longer described as a heroic mission to save the world – it’s a personal relationship with a man who loves you. It’s longer a story of good vs. evil; it’s a formula for getting your life together and having healthy relationships. No wonder the church has become utterly boring to men.
So what’s the answer? I’ve posted a few suggestions on my Church for Men blog. Please join the conversation there, or comment below. Don’t forget to like Church for Men on Facebook.