In London, an acknowledged hub for Islamic finance, the Times had an eye-catching headline recently: ‘After six years, Sharia-compliant bank products are ‘huge flop.’ It resulted in numerous comments by those involved in Islamic finance, reminding us all that negativity draws a reaction. But the jury is still out on the embryonic Islamic finance sector in London, and using a micro-cap size listed Islamic bank, the Islamic Bank of Britain (IBB), may be more about the entity and its offering than the viability of Islamic finance in a non-Muslim country.
Lets take a closer look at retail Islamic finance in G-20 countries like UK. IBB’s situation may have been more about the consequence of cheerleading Islamic finance by emphasizing quantity – namely the two million Muslims in the UK – over quality. Obviously not many efforts have yet been bankable.
A quick glance at Islamic retail banking in Muslim countries – Islamic finance hubs like Bahrain, UAE, and Malaysia – reveals that not one country had Islamic finance surpass an estimated 30% of all types of banking. Yet, in Malaysia, majority of the customers for Islamic finance are not Muslims, but ethnic-Chinese and they are commonly assumed to be shrewd and savvy on financing.
So, how does the industry take this successful aspect of Islamic finance in Malaysia and transplant it to the UK? Or, is there more to the story, since ethnic Chinese are the largest Islamic finance users in Malaysia, and this phenomenon may not necessarily be transferable to Britain?
There is a “numbers bias” for British Muslims, as large majorities are from the Indian subcontinent – India, Pakistan, and Bangladesh. They came seeking better economic opportunities, education for their children, upward mobility, and so on. These immigrants came from countries where Islamic finance was, at best, more of a theory and less of a practice in the 1960s-70s. But although the British Islamic banking experience, from Albaraka to United Bank of Kuwait to (now) the Islamic Bank of Britain, generally resulted in a leveled regulatory and tax playing field, that has not opened the floodgates to Islamic finance. Why?
First, the British government has been talking about a sovereign sukuk for a few years, though nothing has yet materialized. Post Prime Minister Tony Blair, each successive government has stated their enthusiastic commitment and firm support for Islamic finance, and yet the industry still awaits for this magical sukuk.
Yes, the credit crisis has provided set-backs, buts let’s hope its not an opportunistic excuse for further delays. France’s recent interest in being an Islamic finance hub, coupled with their comments about a corporate benchmark sukuk could actually pressure Britain to issue a sovereign sukuk beforehand.
Second, the inability of Islamic finance to take off at the retail level in Britain, or any other G-20 country for that matter, may be attributed to a variety of factors. The lack of interest in Islamic finance, coupled with a comfort with conventional finance, may foster the interpretation that a certain type of ‘interest’ is acceptable. Often, Islamic finance is simply too expensive, resulting in a financial ‘penalty’ for being a Muslim. For some, Islamic finance, as presently offered, is not ‘Islamic’ enough, or the scholars signing off on such products may not be well known or credible. Education may not be responsive to the needs of the bankable masses. Finally, in a post-9/11 environment, some Muslims may be concerned that if they adopt Islamic finance, they may end up on a government watch-list.
Education and awareness
We have all heard about the need for education about Islamic finance, in the form of seminars, workshops, conferences, newsletters, industry organizations, or on-line courses. The slow consumer acceptance of Islamic products may then be due to incomplete education, absorption, or understanding, leaving the reaction time cycle for product buy-in much longer than expected.
But what about all the surveys and questionnaires about Islamic finance that offer support as basis for the offering? The possibility of survey and interview bias must be factored into the formula. During the survey stage with the ‘man on the street’ and written questionnaires, there may not have been a conscious awareness of minimizing leading questions and minimizing impact of ‘politically correct’ answers. It would seem that British Muslims, like any other Muslim or non-Muslim interested in Islamic finance, want broad spectrums of products at market prices with comparable customer service and support.
However, the bottom-line is to look at the end result, as the take up of Islamic finance at the bankable retail level has not met expectations. Are a majority of British Muslims simply too old, too poor or too new to be interested in Islamic finance?
Back to basics
The stakeholders pushing Islamic finance may need to have a reality check concerning retail offerings in non-Muslim countries with an established Muslim minority. The enthusiasm Islamic bankers have had for Islamic finance may not be shared by a percentage of Muslims at the retail level. The Islamically bankable population appears to be quite small, hence requiring a better understanding of demand, the right mix of product offerings, proper distribution channels, and support service.
Calling Islamic financing a ‘huge flop’ may be a needed wake-up call for Islamic finance on the true market size and opportunity that exists and our ability to manage demand expectations. Obviously, something is broken and we need to move out of the cheerleading comfort zone, realistically assessing the lack of interest by the ‘Muslim on the street’ when it comes to Islamic finance.
Rushdi Siddiqui is Head of Islamic Finance at Thomson Reuters.