The Counterintuitive Art of Promoting Books

Everyone seemingly wants to be an author, and most authors want to promote their books. We want to sell copies, of course, but we also want to promote the ideas within our books. The best piece of advice I can offer regarding book promotion is that if you wait until your book is published to [Read More...]

Of Platforms and Publishing

In my recent post on publishing, I noted that “To publish a book with an established press, you ordinarily need a “platform” from which to write a book – in the world of religious history, the most common such platforms are an academic position or a pastorate,” and that “Platform is a much bigger issue, increasingly [Read More...]