In the days leading up to Father’s Day this past Sunday, one could find a number of advertisements providing helpful suggestions on what to buy for Dad. Home Depot, for example, suggested men really wanted to be fixing things and involved in construction—a task much easier accomplished with the help of their special “Man” gift card. Just last month, diamond and flower companies were busy spending dollars encouraging families to give Mom the gifts she deserved.
These holidays remind many of us that the media presentations of family dynamics—and the women and men that make up these families—are often distorted. Educational institutions are increasingly teaching students to be critical in their consumption of many of the gendered images they see in the media. Miss Representation (2011), is but one recent example of a documentary aimed at increasing the awareness about the impacts of current media representations of men and women.
Whether it is stereotypes of men seeking power tools and women seeking diamonds or the hyper-sexualized images of males and females in the media, we need alternatives portraying men and women differently. In this context, the idea of a family friendly outlet sounds promising. As someone who listens occasionally to Christian music radio stations, I hear this claim often asserted, and acknowledge they do often offer positive messages. That said, I often end up changing the dial, or turning off the radio completely, due to a lack of a family friendly encouraging message.
I have not analyzed the songs played on most Christian radio channels or those gracing the Billboard charts for their messages about families and gender. Nor do I listen enough to pretend to know most of the messages emitted over their airwaves. We do know that men dominate the industry. In an article available online penned about two years ago, Christianity Today brought attention to the fact that men performed 96% of the top 50 Christian songs of the decade (even as between one-fourth to one-third of Christian artists were women).
While a quick glance at a list of popular songs reveals that a majority do not describe different lived experiences for men and women, a significant amount do. In one song, a woman is encouraged to find meaning in cleaning up Cheerios. Women are reminded that God is there when they are waiting up anxiously for their spouse to come home. A girl struggling with her image is fulfilled by the notion that God sees her as beautiful. I don’t object to the message in these songs. Caring and cleaning for one’s family can be an act of love. Christian faith should speak into angst over appearances. But these are not uniquely female issues.
Just as troublesome as the fact that only women are struggling with certain issues is that only men are struggling with others in the songs. It is a man who is anxious about providing for his family. Men are encouraged to show more leadership in their families. And it is a man who is struggling to connect the dull moments in his work with the larger mission to which he has been called. Taken together, the models of men and women portrayed in Christian songs promote a restrictive view of gendered roles.
When inspirational messages or short teaching messages about families are shared on the radio, messages are more direct and more normative. Again, not all provide different teachings for men and women, but some do. One example that stands out is the notion that girls really want to be loved, and boys are competitive and want to succeed—a message even my six-year old sees as ridiculous. Such messages are not confined to Christian radio, but often asserted from pulpits as well.
As a sociologist who teaches on the family, I often remind my students that images of “traditional families” promoted by many evangelical churches (especially those that are largely white and middle/upper class) are not historically accurate. My students read a book written almost 20 years ago, Women Caught in the Conflict: The Culture War Between Traditionalism and Feminism by Rebecca Merrill Groothuis. In this book, she does an excellent job critiquing the notion that our evangelical models of families are in fact traditional. Some students are often surprised by what they read, and find it challenging to consider the ways culture is embedded in proclaimed Biblical models (progressive and conservative alike).
My observations on Christian radio are not a call to re-ignite mommy (or daddy) wars, or to argue against songs about God drying tears of insecurity, or comforting a lonely mother. Central to the Christian faith is the idea that being loved by God should be core to our identity. But I do want to argue against the implicit notion that not being pretty, or not being a good enough mother, are the central issues women care about. As a parent of three girls, I want more for my daughters. I want them to hear about women seeking to follow God by taking risks, women fighting injustice in the world, or women wrestling with intellectual and vocational questions.
Family friendly radio claims seem to be based in the fact that they do not air songs with profanity; lyrics are not too sexy; commentators do not make crass jokes. On all accounts, I support these aims. But it’s not enough. A claim of being family friendly should encourage all kinds of families through building them up and building up the members that make them. It should encourage both women and men to lead their families, and encourage them to explore and use their God-given gifts and talents.
At the moment, I have yet to find a station claiming a family friendly label that I would certify. For my family, turning off the station is sometimes the best way forward.