My Facebook newsfeed is suffering from Linsomnia. Discovering a new celebrity like Jeremy Lin for someone in my line of research interests is enough to throw every other project off the desk and spend long nights keeping track of what is happening to America’s favorite new point guard, and what people are saying. Like a lot of writers who have commented on Lin, I too have not been an avid NBA watcher much less the Knicks (although mentioning them has helped break the ice a couple of times: “So uh, how ‘bout those Knicks?” Try it sometime.)
So what are people saying about him? While normally I prefer to make the best of data that has already been collected through a survey, every once in a while I’ll try my hand at collecting and creating data. Believe it or not there is an actual science to this but for the purposes of this blog I confess I didn’t apply the same kind of rigor that would make my findings publishable. One way to create data on Jeremy Lin is to do what’s called content analysis. I have been bookmarking every possible news article, blog and other written work about him that has been shared with me and have systematically coded for themes and key phrases that repeatedly show up on an excel file. Admittedly, there may be bias in the articles that are shared with me.
You know how some ideas seem really good at the time? [Read more…]