An email showed up last week in my inbox with a brief subject heading, “Kony 2012.” It contained a simple message: a link to a 30 minute video with a note underneath, “Please share with all friends & family.” Clicking the link took me to a keenly edited film about an African military leader who had coerced hundreds of Ugandan boys into war. This was my introduction to what has become a national sensation.
Kony 2012 is a film gone viral, attracting millions of viewers and galvanizing them in a few short days to the cause of stopping Kony. With an easy click, people promoted the link through email, Facebook, and Twitter, and money poured into Invisible Children, the organization that produced the film, as mere viewers became generous contributors to a newly discovered cause. [Read more…]