The Most Important Question Pastors Can Ask Before this Easter Sunday


My old friend Bruce Johnson is a savvy business consultant, and in a recent article, he challenges businesses to learn their NPS – Net Promoter Score.

The key insight – that some business customers or clients will leave a business so thrilled that they’ll tell their friends – applies to churches as well.

The article (and its predecessor, also worth reading) is important for pastors and other church leaders to consider leading up to Easter Sunday, when most churches experience a surge in attendance.

Here’s Bruce’s question, recast for churches:

On a scale of 0-10 with 10 being highly likely, how likely is it that you would recommend our church to a friend or colleague?

In other words, will people have an experience at your church this Sunday that is so remarkable and meaningful that they’ll be spontaneously talking about it on Monday and Tuesday at work or school or in the neighborhood?

What will be remarkable for them? Unexpected friendliness? Delightful creativity? Extraordinary insight? Deep emotional connection? Moments of beauty and transcendence?

Remember: what will be most remarkable for your first-time visitors will probably not match with what your most vocal critics talk about. (Sadly, the critics get too much of our attention most of the time!)

In these final days leading up to Easter, why not invite your team to brainstorm three to five ways to make this Sunday so extraordinary, so remarkable, so moving and delightful and joyful and meaningful that they can’t help but tell friends about it on Monday?

You never know: seeking to be remarkable could become a habit. (Thanks, Bruce!)

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  • candide

    What is church for? Answer that first.

    • Scooter

      Be glad to. First understand what the word “church” actually refers to.
      Many people today understand the church as a building. This is not a biblical understanding of the church. The word “church” comes from the Greek word ekklesia which is defined as “an assembly” or “called-out ones.”
      The root meaning of “church” is not that of a building, but of a people. It is ironic that when you ask people what church they attend, they usually identify a building. Romans 16:5 says “… greet the church that is in their house.” Paul refers to the church in their house, not a church building, but a body of believers.

      So the church is the body of Christ, of which He is the head. According to the Bible, the church is the body of Christ, all those who have placed their faith in Jesus Christ for salvation. Ephesians 1:22-23 says, “And God placed all things under his feet and appointed him to be head over everything for the church, which is his body, the fullness of him who fills everything in every way.” The body of Christ is made up of all believers of in Jesus Christ from the day of Pentecost (Acts chapter 2) until Christ’s return.

      Local churches are gatherings of members of the universal church (not one denomination such as the catholic church would tell you). The local church is where the members of the universal church can fully apply the “body” principles of 1 Corinthians chapter 12: encouraging, teaching, and building one another up in the knowledge and grace of the Lord Jesus Christ.

      So the question: What is the church for? Or what is the purpose of the people who make up this body called the church?
      Overall it is sent into the world to fulfill a definite task which has 2 parts.
      1) First, and fundamentally, it is the work of worldwide witness, making disciples of Christ and planting new congregations. The church proclaims the gospel or the good news of salvation through repentance and faith in Christ. It basically announces God’s invitation to humankind to enter life through turning to Christ.
      2) Second all Christians are called to do works of mercy and compassion. relying on God’s commandment to love one’s neighbor, Christians should respond with generosity and compassion to all forms of human need.

  • Yonah

    Uh, no. The post Easter/Any Gathering Of the Church is not talk around the water cooler, but deed in the world which God in the life, death, and resurrection of Jesus endeavors to redeem. What matters is what people do toward that.

    Business talk. Really?

    Day by day, I get sick of being a Protestant. Oh, the talk.

    • candide

      Maybe you are sick of being a Christian, having to pretend to believe all this nonsense.

  • candide

    Why don’t pastors ask themselves: do the people before me really believe Jesus rose from the dead? Do they really after 1900 years plus believe the Kingdom will come? Do they really believe Jesus is present in the wine and bread? I think if you ask honestly you will know the answers. THEY DON’T. And they doubt you do as well.

  • Nixon is Lord

    Church is boring.

  • crackerMF

    The Most Important Question Pastors Can Ask Before this Easter Sunday is “can’t i find a better way to make a living than taking advantage of gullible people”?