For just 59p, consumers can download an application that allows them to take a purity pledge and then display a silver ring on their phone to prove their commitment to abstinence.

Its creator, Island Wall Entertainment, claims the product will appeal to the younger generation and those people who have not already committed themselves to a life of abstinence and chastity.

What possible preexisting “need” could this application address?

The application may also allow school pupils to circumvent uniform rules banning jewellery. In 2007, Lydia Playfoot lost her high court battle to wear her purity ring at school when a judge ruled she had not been discriminated against.

“We have contacted Lydia’s representatives to see if she is willing to talk about her case, but certainly having a ring on a phone would be one way for teenagers to take a pledge without breaking school uniform policy,” Bennett said.

Thanks to Faith in Honest Doubt.

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