Tesco: A Company With Subtle Theological Spokespeople

Daniel Jones, 23 year old founder of a 500,000 member Jedi church, felt emotionally humiliated after employees at a Tesco forced him to remove his Jedi hood and mocked his beliefs after he gave them a business card which proved his religion.

Mr Jones, from Holyhead, said his religion dictated that he should wear the hood in public places and is considering legal action against the chain.

‘It states in our Jedi doctrination that I can wear headwear. It just covers the back of my head,’ he said.

The Tesco spokesperson though didn’t just cite store policy or private property owners’ rights but actually offered a theological justification for the permissibility of asking him to remove his hood without violating his beliefs:

‘He hasn’t been banned. Jedis are very welcome to shop in our stores although we would ask them to remove their hoods.

‘Obi-Wan Kenobi, Yoda and Luke Skywalker all appeared hoodless without ever going over to the Dark Side and we are only aware of the Emperor as one who never removed his hood.

‘If Jedi walk around our stores with their hoods on, they’ll miss lots of special offers.’

And that’s about as good and close to truth as any theological argument from the “real” religions gets.

Jedi Church meeting Daniel Jones and brother Barney Jones in Holyhead North WalesHooded Daniel Jones (right) with his brother Barney at a meeting of their Jedi church in Holyhead, North Wales

via Friendly Atheist

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About Daniel Fincke

Dr. Daniel Fincke  has his PhD in philosophy from Fordham University and spent 11 years teaching in college classrooms. He wrote his dissertation on Ethics and the philosophy of Friedrich Nietzsche. On Camels With Hammers, the careful philosophy blog he writes for a popular audience, Dan argues for atheism and develops a humanistic ethical theory he calls “Empowerment Ethics”. Dan also teaches affordable, non-matriculated, video-conferencing philosophy classes on ethics, Nietzsche, historical philosophy, and philosophy for atheists that anyone around the world can sign up for. (You can learn more about Dan’s online classes here.) Dan is an APPA  (American Philosophical Practitioners Association) certified philosophical counselor who offers philosophical advice services to help people work through the philosophical aspects of their practical problems or to work out their views on philosophical issues. (You can read examples of Dan’s advice here.) Through his blogging, his online teaching, and his philosophical advice services each, Dan specializes in helping people who have recently left a religious tradition work out their constructive answers to questions of ethics, metaphysics, the meaning of life, etc. as part of their process of radical worldview change.

  • Analog Kid

    “Ok…who’s the wanker that bought a POLYESTER Jedi robe?? C’mon people, we went over this!!”


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