ELSEWHERE: Branding Ourselves With Idolatry?

We live in a culture of brand, from Nike to Marvel to Star Wars, and many of us define ourselves by our choice of brands. But how natural is this? Artist/author Debbie Millman did a series of interviews asking this question to modern-day experts on branding in her book Brand Thinking and Other Noble Pursuits. However, if you don’t have time to read the whole book, check out Brain Picking’s cream of the crop, to give you a taste of what the experts actually think.

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