We live in a culture of brand, from Nike to Marvel to Star Wars, and many of us define ourselves by our choice of brands. But how natural is this? Artist/author Debbie Millman did a series of interviews asking this question to modern-day experts on branding in her book Brand Thinking and Other Noble Pursuits. However, if you don’t have time to read the whole book, check out Brain Picking’s cream of the crop, to give you a taste of what the experts actually think.
ELSEWHERE: Branding Ourselves With Idolatry?
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Chris Hutton is a college student and Freelance Writer from Bloomington Minnesota. Since he was young, he loved books and ideas. Science was one of his favorite topics, as well as technology. It's one of the issues that has mattered to him consistently. Hence, Chris tries to bring a critical/helpful take to the modern understanding of technology. You can find Chris' home online at liter8.net, or you can tweet him via @liter8media.