Mixed Signals: You Are Your Brand

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Some of the best principles of communication are true truth—meaning, what works in business communications also works in personal communications. The more personal businesses make their communications, the easier it is for people to relate to them.That's why branding is necessary—it takes an inanimate object and gives it depth and personality that our humanness can relate to. … [Read more...]

The Female Gaze: Belly Dancing with Confidence

Each week in The Female Gaze, Faith Newport engages the trends, events, and issues that affect women—and the men who care about them.Whatever I had been expecting when I walked through the studio door, this wasn't it. Four women, one of them our instructor, all older than me and dressed in ordinary workout clothes, barefoot in the center of a mirror less, windowless room. Plus me—yoga pants, faded sports bra, stretchy tee, ponytail. None of us looked like ballerinas, models, or dancers. But, fo … [Read more...]

The Holy Huddle: Ye Shiwen and the Kangaroo Court of Public Opinion

Each week in The Holy Huddle, various CaPC writers take a look at the goings on of the sports world from a distinctly Christian perspective. My wife and I love the Olympics. I love the opening ceremonies; I love the parade of nations; I love the drama and even the NBC–manufactured melodrama. As a person who is a mediocre athlete at best, I have tremendous admiration for the hard work and dedication these athletes display to get to the Olympian level. I truly love it. The Olympics, to me, are an … [Read more...]

Mixed Signals: Do Products Deliver the Simple Life We Crave?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.With all the busyness we face trying to do it all and more in this life, we speak wistfully of our need for more time and less pressure. We pine for more and for less, depending on what we have or lack. And more often than not, we watch it elude us even as we choose one more activity, one more commitment, one more assignment. Busy rules us.Marketing gurus play into this helpless f … [Read more...]

The Female Gaze: No One Wins When Men and Women Play for Power

Each week in The Female Gaze, Faith Newport engages the trends, events, and issues that affect women—and the men who care about them.If there's one thing I'm really tired of in Christian culture, it's the seemingly constant grab for power. Some days, I see it almost everywhere I look. The people who spend thousands of dollars trying to boycott one law or another—or to get new laws on the books prohibiting this or that. The frenzied voices of our "culture wars" as everyone tries to out-shout and … [Read more...]

The Minority Report: McDonald's on Chick-Fil-A Day

Every Tuesday in The Minority Report, Drew Dixon takes a look at trends in youth culture and offers some biblical wisdom for navigating them.Sometimes when I forget to set the coffee maker, I stop by McDonald's on the way to work. Their coffee is decent, and I like to have an Egg McMuffin from time to time. And though it is always busy in the morning, McDonald's is quite efficient and I can always get in and out of the drive-through quickly. Say what you will about McDonald's or fast food in … [Read more...]

The Chick-fi-Asco: Why Boycotts are Awful

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You've probably seen the name "Chick-fil-A" mentioned more times in the last week than in all of the other weeks of your existence combined. Therefore, I'm going to assume that you're familiar with the story of Dan Cathy's "guilty as charged" comment regarding anti-gay marriage opinions, and the subsequent social and mainstream media backlash and back-backlash that ensued. (If you're not, read this GetReligion piece or this post from Denny Burke.)This kerfuffle has lead all sides to invoke ug … [Read more...]

The Minority Report: Dark Nights and American Terrorism

Every Tuesday in The Minority Report, Drew Dixon takes a look at trends in youth culture and offers some biblical wisdom for navigating them.It is no secret that Americans love entertainment. This is apparent when 12 people are killed in at a film opening and that film still manages very respectable sales in its opening weekend. Perhaps this is because Americans will not be denied their entertainment or maybe we are becoming accustomed to these types of shootings being a part of life in … [Read more...]

The Kiddy Pool: Christmas in July

Every week in The Kiddy Pool, Erin Newcomb confronts one of many issues that parents must deal with related to popular culture.When my husband and I started dating, we invented a “liturgical scale” to help us find a church that worked for both of us. On the scale, a “1” would be an un-programmed Quaker service and a “10” would be a Roman Catholic high mass (in Latin, naturally). Based on that rubric, I’m an “8” and my husband claims he is a “5”. I love liturgy and find it beautiful and comforti … [Read more...]

Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.The cornerstone of the American Dream is ownership—of land, a home, vehicles, and all the gadgets and tools that make living in America easy and comfortable. Companies have built upon this rock largely because it means a mighty profit for them. Advertising campaigns are crafted to whisper discontent sweetly in our ears so that we will be ever-seeking the latest and greatest the mar … [Read more...]


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