Mixed Signals: Abercrombie & Fitch vs. Jersey Shore

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.You’ve likely heard how Abercrombie & Fitch (A&F) has been pushed against the ropes in several legal battles due to their extremely sexual product offering and brand strategy. Remember the thongs for kids and push-up bikini tops for elementary schoolgirls? Despite public outcry, A&F hasn’t changed much; the image is one they seem to be comfortable with.Something A& … [Read more...]

The Kiddy Pool: Taking "Sexy" Back

Every week in The Kiddy Pool, Erin Newcomb confronts one of many issues that parents must deal with related to popular culture. Back in March, the ever-popular and over-priced retailer Abercrombie and Fitch released padded bikini tops for girls as young as 7 or 8. The tops, typical triangle-style, sold separately from the bottoms for $24.50 (bottoms cost an additional $19.50). I guess I missed the big reveal because I wait until it’s actually swimsuit season and everything is on sale. But this … [Read more...]