Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. The cornerstone of the American Dream is ownership—of land, a home, vehicles, and all the gadgets and tools that make living in America easy and comfortable. Companies have built upon this rock largely because it means a mighty profit for them. Advertising campaigns are crafted to whisper discontent sweetly in our ears so that we will be ever-seeking the latest and greatest the … [Read more...]