Mixed Signals: The American Heritage Dictionary Says Words Still Matter

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.It’s been said that actions speak louder than words. Our words fall flat when our actions aren’t aligned with the tongue. But that doesn’t mean words have no value. Our deeds fall just as flat when our words do not support and define the work of the hands.A new campaign for the launch of the fifth edition of the American Heritage Dictionary (AHD) stresses the power of words to defi … [Read more...]