Mixed Signals: Fast Phones Expose Your Inner Ugly

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Advertising isn’t all that complicated. Simply show the greatness of having product X as compared to the awfulness of not having product X, and you’ve demonstrated just cause for a purchase.A recent campaign by AT&T uses this sort of comparison in its TV spots (additional spots linked below):http://www.youtube.com/watch?v=1WKX46HCaxAAT&T uses this comparison technique t … [Read more...]