Mixed Signals: B-cycle Bike Sharing Checks American Dream Excesses

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.The cornerstone of the American Dream is ownership—of land, a home, vehicles, and all the gadgets and tools that make living in America easy and comfortable. Companies have built upon this rock largely because it means a mighty profit for them. Advertising campaigns are crafted to whisper discontent sweetly in our ears so that we will be ever-seeking the latest and greatest the mar … [Read more...]