Black Friday is a Monster that Must Be Stopped!

When I was kid, I liked creepy old horror movies. I have fond memories of watching The Wolf Man, Frankenstein, and my all-time favorite, The Blob. The Blob was about this amorphous alien thing that crashed onto planet Earth via meteorite. It was a black, tar-looking thing that basically devoured everything it touched, and every time it devoured something, it grew larger. Friends, Black Friday is the Blob. It has burst its bounds and is threatening to devour the single greatest holiday that we … [Read more...]

Science Explains Why We Love to Suffer on Black Friday

I've only gone out on Black Friday -- the massive shopping "holiday" that takes place on the day after Thanksgiving -- once. It was shortly after I got married. My wife and I went to the local Kohl's, found some items we liked with reduced prices. We never purchased those items, because we decided we had better things to do with our Friday than wait in a line that wrapped all the way around the store's interior. We put the items back and left.However, there are plenty of people who are … [Read more...]

Mixed Signals: Christmas Rage Available at Kohl's (Rebecca) Black Friday

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Holiday advertising has been increasing over the past few weeks as stores gear up for our country’s infamous mega-shopping day, Black Friday. One store's advertising, however, may have just destroyed its Black Friday rush.Kohl's Department Stores released a TV spot promoting its Black Friday midnight opening by tweaking a song that got plenty of press this past year. Just when you … [Read more...]