Mixed Signals: Staged Brand Experiences or Building Blocks for Belonging?

You remember Maslow’s Hierarchy of Needs—it prescribes the building blocks individuals need to achieve something dubbed self actualization. In order to work toward the pinnacle, our physiological, personal safety, love and belonging, and self esteem needs must be met, respectively. Then we arrive at some idealistic state of personhood, which no one has ever experienced but supposedly exists.Marketing specialists keep these psychological goals in mind to develop strategic messages that impact … [Read more...]


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