ELSEWHERE: Branding Ourselves With Idolatry?

We live in a culture of brand, from Nike to Marvel to Star Wars, and many of us define ourselves by our choice of brands. But how natural is this? Artist/author Debbie Millman did a series of interviews asking this question to modern-day experts on branding in her book Brand Thinking and Other Noble Pursuits. However, if you don't have time to read the whole book, check out Brain Picking's cream of the crop, to give you a taste of what the experts actually think. … [Read more...]

Mixed Signals: You Are Your Brand

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Some of the best principles of communication are true truth—meaning, what works in business communications also works in personal communications. The more personal businesses make their communications, the easier it is for people to relate to them.That's why branding is necessary—it takes an inanimate object and gives it depth and personality that our humanness can relate to. … [Read more...]