Mixed Signals: What the Christian Message Says to the Masses

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Branding strategy is all about precise target definition with custom messaging developed to reach that particular group of people. It works. That’s why most brands, companies, and organizations do it. But there is a danger in becoming ultra-focused on the specific preferences of the target while disregarding the preferences of the market at large.Case in point: Burger King.Seth S … [Read more...]


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