Mixed Signals: Do Products Deliver the Simple Life We Crave?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.With all the busyness we face trying to do it all and more in this life, we speak wistfully of our need for more time and less pressure. We pine for more and for less, depending on what we have or lack. And more often than not, we watch it elude us even as we choose one more activity, one more commitment, one more assignment. Busy rules us.Marketing gurus play into this helpless f … [Read more...]

The Holy Huddle: Dr. Shaq's Best Quote, 'Don't Waste Your Life!'

Each week in The Holy Huddle, Doug Hankins takes a look at the goings on of the sports world from a distinctly Christian perspective. Shaquille O'Neal is known for his quotes. The Hall of Fame NBA center is widely perceived to be one of the best for interviews in professional sports. After all, who wouldn't want to interview a guy who said this? Or this? Or this? Or this?Shaq may be a jovial champion on the court, but his off the court way of life merits reflection and—gasp—consideration as a … [Read more...]