Mixed Signals: You Are Your Brand

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Some of the best principles of communication are true truth—meaning, what works in business communications also works in personal communications. The more personal businesses make their communications, the easier it is for people to relate to them.That's why branding is necessary—it takes an inanimate object and gives it depth and personality that our humanness can relate to. … [Read more...]