Science Explains Why We Love to Suffer on Black Friday

I've only gone out on Black Friday -- the massive shopping "holiday" that takes place on the day after Thanksgiving -- once. It was shortly after I got married. My wife and I went to the local Kohl's, found some items we liked with reduced prices. We never purchased those items, because we decided we had better things to do with our Friday than wait in a line that wrapped all the way around the store's interior. We put the items back and left.However, there are plenty of people who are … [Read more...]

Mixed Signals: The Price is Right! Right?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Math isn’t my thing. That’s because numbers don’t make sense to my word-wired brain. So when it comes to making purchase decisions, I am drawn to sale signs (lower prices listed right there, before my very eyes) and what I think I should have to pay for an item (like an automated spending matrix built into my brain). It’s not mathematically sound. But this is how I’ve gotten through … [Read more...]