Mixed Signals: Giving Grace to the Airline Industry

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Bring up the topic of air travel, and you are likely to get plenty of harrowing tales about long lines, unpleasant food, white-knuckle turbulence, and frustrating airline employees. Air travel, in all its uncontrollable glory, is one of those first-world blessings that many people love to hate.Travel is stressful because travelers must yield to the almighty airline their s … [Read more...]