Mixed Signals: Sanctify Your Easter Bunny Basket with a Chocolate Cross

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.When I was a kid, my family celebrated Easter by going to church and sharing a basket of candy treats. Neither of these events happened regularly as I grew up, so I equated special days with both church-going and candy-eating.As an adult, church-going is now a regular thing. (Admittedly, candy-eating is more frequent these days too.) And I also find that Easter is now more c … [Read more...]