Mixed Signals: Sanctify Your Easter Bunny Basket with a Chocolate Cross

Mixed Signals is Erin Straza‚Äôs weekly musing about marketing miscellany in advertising, branding, and messaging. When I was a kid, my family celebrated Easter by going to church and sharing a basket of candy treats. Neither of these events happened regularly as I grew up, so I equated special days with both church-going and candy-eating. As an adult, church-going is now a regular thing. (Admittedly, candy-eating is more frequent these days too.) And I also find that Easter is now more … [Read more...]


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