How the #FirstWorldProblems Anthem Video (Sort of) Missed the Point

The #FirstWorldProblems Anthem video (embedded below) may not have gone viral (yet), but it is making the rounds. Reactions to the video have been mixed, as Emel O’Toole explains in the Guardian. Writing for Co.Create, Joe Berkowitz has aptly captured both a central problem behind the now-famous #FirstWorldProblems Tweets and the rationale driving the ad group to release this video: While taken individually #FirstWorldProblems jokes may seem innocuous, but according to DDB New York, there … [Read more...]


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