How Our Kids and Grandkids Inherit Our Stress

Have you ever noticed that when you are stressed, every little glitch and hiccup in your life is magnified? When my emotions are frayed, stress seems to build with every setback, real or perceived.Typically this mentality of stress can be traced back to something in particular happening in my current life stage, whether it be a looming work deadline or an unsettling situation or whatever. But recent research findings suggest that the origins of our stress go back even further—like to our p … [Read more...]

Mixed Signals: Kraft Mac & Cheese on Generational Sin

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Sometimes I wish I didn’t know so much about advertising strategy. It would be nice to watch TV and flip through a magazine without my advertising eyes searching for meaning behind the pitch.It ruins any enjoyment there may be from an advertisement well executed.Take for example, this spot titled “A Father’s Lesson” for Kraft Mac & Cheese. It’s part of a campaign designed to … [Read more...]