Mixed Signals: Global Warming Debate Leads to Chicago Billboard Slander

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Chicago commuters had ringside seats to the latest bout in the fight over global warming. In one corner, it was the global warming opponents (represented by The Heartland Institute). In the other, the global warming advocates. And Heartland’s recent, very public punch, was delivered via this Chicago billboard:Wow. That’s harsh.On its Web site, Heartland has compared global warmi … [Read more...]