Mixed Signals: Grey Poupon and Our Search for Validation

Mixed Signals is Erin Straza‚Äôs weekly musing about marketing miscellany in advertising, branding, and messaging.If 1981 was before your time, you may have missed the TV advertisement that solidified Grey Poupon mustard (owned by Kraft Foods) as the go-to condiment for discerning palates.http://www.youtube.com/watch?v=G_pGT8Q_tjk&w=600&rel=0The ad was successful, placing the mustard in the upscale, premium category and appealing to people who wanted something a bit more f … [Read more...]