Canceling the Apocalypse? Cosmic Monsters and Tiny Humans in ‘Pacific Rim’

This summer saw the release of Pacific Rim, the latest movie from Mexican-born director Guillermo del Toro, who won widespread acclaim for several of his earlier films, especially Pan’s Labyrinth. Though performing strong overseas, Pacific Rim has fared relatively poorly in America despite generally favorable critical reviews (a solid 72% at Rotten Tomatoes). This failure may be due in part to poor marketing; while the movie was heavily promoted by Warner Bros., previews focused almost ex … [Read more...]