Mixed Signals: Harvey Nichols Sells a Cure for Shame

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Marketing messages are often crafted to sway commonly held perceptions about a specific product or a usage situation. If the message is strong enough, consumer perception will shift, opening the door for a larger customer base or an increase in sales.Fashion designer Harvey Nichols seeks to do just that in a new TV spot titled “Walk of Sha … [Read more...]