Mixed Signals: McDonald's, Photoshop, and Why We're Lovin' It

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Psst. Have you heard?McDonald’s is coming clean.That delicious burger you see in its ads? The one with the cheese melting and the mustard and ketchup dripping?It’s not your average McDonald’s hamburger. All the components are the same—bun, burger, condiments—but the execution of a drive-through burger is nothing compared to the rigorous assembly of a burger heading to advertisi … [Read more...]