Mixed Signals: Jedi Mind Tricks of Advertising Really Do Work

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Lots of people claim that advertising doesn’t really work. I disagree. Good advertising works so well that people don’t even realize what hit them. It’s sort of like the Jedi mind trick of the Advertising Realm. With the wave of a hand and the power of suggestion, good advertising leads the viewer to think the thoughts they want them to think.That’s what happened to the people of T … [Read more...]