Mixed Signals: Abercrombie & Fitch vs. Jersey Shore

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. You’ve likely heard how Abercrombie & Fitch (A&F) has been pushed against the ropes in several legal battles due to their extremely sexual product offering and brand strategy. Remember the thongs for kids and push-up bikini tops for elementary schoolgirls? Despite public outcry, A&F hasn’t changed much; the image is one they seem to be comfortable with. Something … [Read more...]