Mixed Signals: Kraft Mac & Cheese on Generational Sin

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Sometimes I wish I didn’t know so much about advertising strategy. It would be nice to watch TV and flip through a magazine without my advertising eyes searching for meaning behind the pitch.It ruins any enjoyment there may be from an advertisement well executed.Take for example, this spot titled “A Father’s Lesson” for Kraft Mac & Cheese. It’s part of a campaign designed to … [Read more...]