Mixed Signals: What Your Facebook Likes Say about Jesus

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.What is it about that plucky, thumbs-up Like button? Facebook has taken a simple engagement tool and turned it into a marketer’s dream. With every click, we consumers are cataloging the businesses and brands we are partial to. And it’s so easy to do—just a click links us to something that charms us.However, our participation in this community-wide click-fest has given Facebook a stu … [Read more...]

What Memes Mean: Facebook Stocking Stuffers and Liking Things

Each Wednesday in What Memes Mean, Kirk Bozeman questions the significance, humor, and subtexts of viral videos, memes, and other Internet fads.If Black Friday didn’t hit you in the back of the head hard enough (I hear some people actually did come home with concussions this year, unfortunately), it’s time to wake up and start your Christmas shopping. NOW.If you’re desperately looking for Facebook-related stocking stuffers, you need look no further than the Like/Dislike rubber stamp set. It’s … [Read more...]