Where the Christian faith meets the common knowledge of our age
Mixed Signals is Erin Straza’s musing about marketing miscellany in advertising, branding, and messaging. Some days are so full of trouble and mishap, they leave us breathless and downcast in its wake. We wish we had gotten a hint of what was ahead so we could have been prepared for the onslaught. A campaign for [...]
Communication is plentiful today. Messages arrive via other people, e-mail, radio, TV, mobile devices, mail, telephone, and the Web. The sound is deafening. Message overload is the norm. Marketing specialists look for creative ways to slice through the cacophony, to capture our interest long enough with a message riveting enough to make an impression. It [...]
You remember Maslow’s Hierarchy of Needs—it prescribes the building blocks individuals need to achieve something dubbed self actualization. In order to work toward the pinnacle, our physiological, personal safety, love and belonging, and self esteem needs must be met, respectively. Then we arrive at some idealistic state of personhood, which no one has ever experienced [...]
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