Mixed Signals: Christians and the American Dream

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Traditionally speaking, the American Dream has referred to each citizen’s right to pursue ongoing and ever-growing economic success, usually defined by home ownership, a bulky retirement, and plenty of gadgets and toys. In sum, it’s materialism. It defines our mindset and rules our lifestyle. Materialism could be argued as the American Christian’s polytheism of choice: stuff + Jesus. … [Read more...]