Not Fit for Dinner: Elections in the Age of Microtargeting

Each Friday in Not Fit for Dinner, C. Ryan Knight explores political issues and the preconceptions guiding our understanding of and responses to them.Don’t be surprised if the political campaign ads you see in the coming months feel eerily focused on your interests and beliefs. Welcome to the age of what’s known as microtargeting—an age I wish weren’t here.Microtargeting is a digital campaign strategy that presents specific advertisements to viewers based on their interests. Campaign groups d … [Read more...]