Mixed Signals: Milk Campaign Title Is a Self-Fulfilling Prophecy

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Humor in communication is powerful—when used correctly. In everyday conversation, we have to determine when it is appropriate to pepper our speech with sarcasm and jest. Sometimes we judge wrongly, and the timing or content of our humor is not well received.The same happens in advertising. Marketers have to determine the appropriate time and strength of its humor so it will be wel … [Read more...]