Mixed Signals: Is Nutella Guilty of False Advertising?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.In its most simple form, advertising is used to tell the story of a product or company with the hope of positioning it as the choice in the consumer’s mind. Those story messages are written to highlight the positives and downplay (or ignore) the negatives.This is understandable, for why would a company pay money to list its faults and weaknesses and purposely tell consumers to cho … [Read more...]

Mixed Signals: Another Serving of Eating Issues, Please!

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.If you remember 1992, I bet you remember the SnackWell’s craze.That’s when the line was launched by Nabisco and was so well received that shortages occurred. Women across the nation were frenzied, looking for their next cookie fix. I remember searching several stores for the Devil’s Food Cookie Cakes, which were so delicious they had to be counterproductive to calorie-counting wome … [Read more...]

Mixed Signals: A Judgment Day Communications Campaign

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Harry Camping takes event marketing to a whole new level. He's the one promoting Judgment Day. (Yeah, that Judgment Day.) You can read more about this in Jason Morehead’s May 18 feature titled “Are You Ready for This Saturday’s Rapture?”In summary, according to calculations by Camping (read about it here), he’s discovered that Judgment Day is on schedule for tomorrow. That’s the me … [Read more...]

Mixed Signals: Monsters and Zombies and Ninjas Oh My!

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.The advertiser’s rule of thumb is that animals increase ad likeability. The cute-and-cuddly from the animal tugs the viewer’s emotions to a positive ad impression.I’m guessing that’s what Honda Civic was intending with its new “Monster” TV spot featuring a mascot-like character. Honda’s intentions may have been good, but the execution is strange, to say the least.http:// … [Read more...]

Mixed Signals: Where Books and Nooks Unite

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.We humans have a knack for stereotyping. We divide by age, gender, race, ethnicity, and beliefs. Defined lines give us a sense of security because we know where everyone fits.Product and brand preferences offer another mode of defining people. Whether we prefer Coke or Pepsi, PCs or Macs, Target or Wal-Mart—these choices say a little something about who we are . . . or who we want … [Read more...]


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