Mixed Signals: Creative Lessons from a Thermostat

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.Have you seen the new thermostat that’s taking the marketplace by storm? It’s called Nest.http://www.youtube.com/watch?feature=player_embedded&v=QCJ1PnVlzIEPretty nifty, eh? Nest is a start-up company whose founders hail from Apple. The thermostat’s ease of use and sleek aesthetic form an intricate and complex system, reminiscent of Apple product design (a recent Nest blog po … [Read more...]