Mixed Signals: Nike Redefines Greatness

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. It was sort of sad, really—the bungled attempts the International Olympic Committee (IOC) made to ensure their select sponsors received the bulk of the spotlight during the London games. The athletes were forced into a two-week blackout period, restricting them from any mention of unofficial sponsors. And unofficial sponsors were in no way allowed to benefit from Olympic-themed … [Read more...]


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