Mixed Signals: How to Make a Proper Apology

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.We’ve heard plenty of public apologies recently. First was Rush Limbaugh. Then Ann Rosen. Now Mitt Romney. Each one tried to own-up to erroneous attitudes, comments, and behaviors by crafting a statement of regret and releasing it for the world to read, analyze, and judge.Why is it that these public statements tend to fall flat on our ears? And why do they rarely touch the heart de … [Read more...]