Humility Is The First Step To ‘Shalom’ On The Web

Nobody likes to admit they were wrong, that they jumped to conclusions and acted or spoke unfairly. Doing so reveals our foolishness and ignorance, and nobody likes to admit that they're those things. Combine that with the "online disinhibition effect" and the apparent anonymity of the Web, and humility becomes an even rarer quality online. We rarely consider that we might be wrong, that our thoughts, beliefs, and narratives may be skewed or inaccurate, especially if they're regarding a group of … [Read more...]

Mixed Signals: How to Make a Proper Apology

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.We’ve heard plenty of public apologies recently. First was Rush Limbaugh. Then Ann Rosen. Now Mitt Romney. Each one tried to own-up to erroneous attitudes, comments, and behaviors by crafting a statement of regret and releasing it for the world to read, analyze, and judge.Why is it that these public statements tend to fall flat on our ears? And why do they rarely touch the heart de … [Read more...]