Mixed Signals: The Price is Right! Right?

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging. Math isn’t my thing. That’s because numbers don’t make sense to my word-wired brain. So when it comes to making purchase decisions, I am drawn to sale signs (lower prices listed right there, before my very eyes) and what I think I should have to pay for an item (like an automated spending matrix built into my brain). It’s not mathematically sound. But this is how I’ve … [Read more...]


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