Mixed Signals: Red Cross Invites You to Give More than Stuff

Mixed Signals is Erin Straza’s weekly musing about marketing miscellany in advertising, branding, and messaging.At this late date, I bet most of you have finished your Christmas shopping. But if you haven’t, here’s a gift idea from an unlikely source: Red Cross.In its new TV campaign, Red Cross beckons: “This year, let’s take a break from all this stuff and give something that means something.” Their first spot is titled “2011 Holiday Giving with Fred.”http: … [Read more...]